Finnish design has established a reputation as a flagbearer for equality. Many of its most iconic design products have been perceived as having the ability to increase equality in our daily lives. Even though its reputation, the good intentions to promote equality did not always become reality. Design Museum’s main exhibition for spring and summer season takes us on a journey through the goals of equality in different decades, from building a democratic society to today’s approach to issues like representation and individual needs.

The exhibition highlights the interconnection between design and equality in the past century. It explores the ideal of equality in some of the most celebrated icons of Finnish design as well as in lesser-known projects. In this exhibition, the past and present of design approach the same questions: Who is allowed to design and on whose terms? Who do they design for? Whose work is visible, whose voice is heard?

Curating: Kaisu Savola & Anna Vihma / Graphic design: Kobra Agency / photos Paavo Lehtonen.